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At FLOREXX, we are committed to a set of core values that defines who we are and what we stand for. Our values serve as guidelines to help us achieve our goals and inspire us to become the company that we would like to be. We aspire to live by these values every day.


We believe that integrity starts with the individuals at FLOREXX, by doing the right thing and being held accountable for our actions. Our organization’s culture empowers and reinforces greater values and ethics in the individuals working at FLOREXX.


FLOREXX believes that teamwork is the fuel that allows us to produce extraordinary results. We make diversity a competitive strength and demonstrate a superior ability to work together across multiple geographies and multiple cultures. By maintaining a high level of diversity in our teams, we develop and master distinctive leadership skills that fuel innovation and high performance. We believe that strategic leadership, innovation, diversity, and inclusion are some of the most powerful elements to boost the success of our business.

Empowering Leadership

The fundamental nature of competition in the 21st century’s business landscape and in almost all industries is changing at an accelerated pace. Today, the nature of businesses is characterized by intermittent changes on the social, economic, and political fronts, predominantly brought about by globalization, advanced technology, and technological changes. These changes redefined the way we look at success in the global business environment in general and in the UAE business environment in particular. The only way to overcome these challenges is to empower strategic leaders and other team members at all levels of the organization to make responsible decisions. The aim is to take action that is within the framework of the company’s shared vision and culture of responsibility and accountability.


The competition that persists in the 21st century’s global economy will be much more complex and challenging, filled with competitive opportunities and threats. In such business dynamics, success is not that easy to achieve. Such current business characteristics have significantly altered the nature of competition today. To cope with this unstable yet competitive business environment, success can only be achieved through hard work, dedication and passion. We at FLOREXX strive to make the best effort to produce great and extraordinary results. We are passionate about what we do, and our passion is what keeps us going and drives us towards excellence in every aspect of our business.


At Florexx, we treat everyone involved in the organization with dignity and respect, be it our staff or our stakeholders. We are truthful and candid about what we do, and deliver the results that we promise with commitment and dedication. We believe in going beyond our business objectives and fulfill our role in nation building through corporate social responsibility programs that foster the development of individuals, communities and the country as a whole.

Approved by the Board of Directors on 01 November 2016

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